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Any suggestions for affordable advertising? We currently utilize yellow page and direct mail mostly for advertising. We are going to scale back the yellow pages next year when it is time to update ads.

I started a facebook and also started posting on Craigslist. We have also put flyers on cars (only for firewood sales). Other things I was thinking of was posting flyers/cards at local grocery stores/car washes/etc. that have bulletin boards.

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How about Craigslist with a video link to show an actual project in action?

That would work and create confidence in your buyer if they could actually see you doing the job properly.

You don't need a $3000 video either.

Create your own Channel on You Tube and start promoting your services for free.
Just curious, what is the rate for this SEO specialists time?

Be careful and find out what they are doing to get you there.

If he is buying back links you may be banned from Google and others.

Most people get to #1 by providing great content people are searching for a lot. If you get there other ways and you are paying for it be cautious.



Cort said:
I began to work with an SEO specialists a couple weeks back and I have high hopes to make it to page one of google and also be listed in the google maps at the top of the page. From what he tells me it take a few weeks to start to bring up your ranking. Even though I am on page 2 or 3 the website is beginning to bring in some work.

Cort

http://cortspools.com/
"Simple, low cost, and effective.
That is my mantra for 2010." www.poolmarketing.com - I like it !

Reading back over the discussion there were some great ideas! As a consumer I am very motivated by incentives -
I like when every $x spent generates an entry slip to win a monthly prize - this may encourage existing customers
to spend a little more & you could mention the promotion on Craig's list to increase store traffic

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