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Each of us has been on the good and the bad side of the wheel; even the best sales pros have bad days or weeks, maybe even months. Don’t get discouraged, because it will happen to you as it has happened to me and every other sales professional out there selling every product in every market.


Remember successful selling is a marathon event and not a sprint. Some days you get a “lay down” and can’t miss making the sale while other days you think you have completed the best sales presentation of your career, but no sales resulted. Stop. Breathe. In with the good air and out with the bad.


Accepting the good and the bad is a package deal in the profession of sales. If you are consistently missing the sale, it is up to you to figure out why and how to fix it. Change your pitch, presentation or attitude, tone it down or spice it up, but be receptive to making changes and improvements.


One of the most important areas you can immediately improve is your attitude. What is your mind set at the start of your work day? Will you close the biggest sale of your career? Will it be just another boring day at the office? Will it turn our poorly just as you expected? Maybe it is your attitude. When I get those days, and I do, I like to think of a few people you may already be familiar with that had an unstoppable attitude:


-Babe Ruth is famous for his home run record, but only a few recognize that for many years he also held the record for strikeouts. He hit 714 home runs and struck out 1,330 times in his career (about which he said, “Every strike brings me closer to the next home run.”).


-Fired by his newspaper editor, who said he “lacked imagination and had no good ideas,” this man went bankrupt several times before he built the largest entertainment company in the world. His name was Walt Disney.


-The story goes that Thomas Edison’s teachers said he was “too stupid to learn anything.” He was fired from his first two jobs for being “non-productive.” As an inventor, it is reported Edison made 1,000 unsuccessful attempts before successfully inventing the light bulb. When a reporter asked, “How did it feel to fail 1,000 times?” Edison replied, “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps.” Edison held over 1,300 US and foreign patents at the time of his death.


-Albert Einstein did not speak until he was four years old and did not read until he was seven. His parents thought he was “sub-normal,” and one of his teachers described him as “mentally slow, unsociable, and adrift forever in foolish dreams.” He was expelled from school and was refused admittance to the Zurich Polytechnic School. He did eventually learn to speak and read, even to do a little math.


-A school dropout and child runaway, this amazing individual used $105 from his first social security check at the age of 65 to pursue a dream and a vision he truly believed in. The world knows him as “Colonel” Sanders, founder of Kentucky Fried Chicken.


Discussion: What do you do to change your attitude?




Marco Longley


Sophisticated Selling Stratgies...Simplified


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