I know a lot of people are looking into cheap and easy ways to market your business in a rough economy. You don't want to spend a lot of money, but you want to attract a lot of customers.
Did you know that one of the fastest growing sectors of the economy, especially now, is Internet sales? This doesn't mean that you must have an online store to stay in business, but it sure does indicate that you should be available to your target market online. Information, advice, marketing and advertising should all be available online. Even something as simple as posting your store's address to every listing site out there can go a long way to bringing you more traffic.
As you are part of the Tweet Group, I am assuming you know this already. You know about Twitter, so you already realize the importance of marketing yourself to an online audience. You are ahead of the crowd already, simply by acknowledging this fact, and even further ahead if you are doing something about it...like Tweeting about your business!
I've got another thought to throw at you now...
Video is the hottest thing on the Internet right now. Did you know that? Does that freak you out a little bit? It freaks me out a little bit. I love writing but I'm not so much of a camera hound. But experts everywhere are saying that if you want to improve your search engine rankings and get noticed, you've got to have video.
Alright, so there is YouTube, Slideshare, embedding video into your website, etc. These are all fantastic and you should be doing all of them. But...
This is the Tweet Group, right? Well, I want to tell you about the “Twitter” of Video. Take a minute to visit http://www.12seconds.tv
Twitter allows you 140 characters per Tweet. How long do you think it would take you to read out one of those Tweets? Less than 12 seconds probably. So, why not get yourself a web cam or digital camera, and read out your Tweets. Then you can upload them to 12secons.tv and voila, you are participating in the video revolution!
The nice thing about 12 seconds is that people probably aren't going to notice if you aren't physically in the shot. If you are tweeting about a pool you just built, talk while filming the pool. If you have just added a new product line, tell us about it while showing us! If you're camera shy, no fear!
Now, I want to add two little caveats. First of all, I have not yet done this myself. I am sorry, I will be taking my own advice, I just haven't had a chance to set up my “equipment” yet. Second, this site is not yet very business oriented. Does that mean you should ignore it? Heck no! This is the perfect opportunity to overhaul it before your competition catches wind of the opportunity.
After you have posted your 12 second video to the site, you can share it on all your social media outlets: Facebook, Twitter, and many more, I believe.
Share it here too, just add the link as a comment. I can't wait to see what you all come up with!