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The Ultimate Marketing Tool SEO


The Ultimate Marketing Tool SEO

Members: 98
Latest Activity: Sep 16, 2011

The Ultimate Marketing Tool - Social Marketing and SEO Videos

Discussion Forum

SEO The New Age of Cyber Attacks 8 Replies

Started by Alex Gilmore. Last reply by Alex Gilmore May 15, 2011.

Site Analytics

Started by Brian Lane Jul 29, 2010.

Branding and SEO

Started by Alex Gilmore Dec 23, 2008.

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Comment by Kirk Walker on August 25, 2010 at 9:29pm
Hello Rex. I joined PGN last week so am still learning all of the features. However, I wanted to follow up on the welcome video that you sent in your welcome comment to My Page. It seemed to end before a few of it's stated objectives were reached. For instance, you were discussing how the SEO of this network site would assist the SEO of my own site and alluded to more details. I understand how search engines look for inbound high-ranking sites in their algorithms and that heavy participation in social media and networks such as this can assist with that. However, I don't see members here back linking to their own site and understand the justification for not "advertising" in the public areas. I can certainly raise the web profile for my name here (which is not unique to me) but my company site does not reference my name at all at this point. I am in the process of remaking it and will certainly have an "about us" page at least. I am new to using social media so could you, or anyone else, elaborate on this topic that you introduce in that video? Thanks
Comment by Kirk Walker on August 25, 2010 at 4:17pm
SEO seems to be a moving target as the search engines change their algorithms and criteria often. I agree with the Flash issue and also wish to remind that Apple doesn't allow Flash view on their smart phones and pads. More people are accessing the web this way. Also, I used to teach accessible programming to web and software developers and I think Adobe has addressed most of those issues with Flash, but I would like to remind anyone revising or building a website to consider or specify the W3C accessibility guidelines. I am trying to get my hands around this all myself now as my confidence in SEO marketing companies has fallen lately. I have been going thru an SEO nightmare with my web hosting company. Short story is that they submitted the wrong address and phone for my company for the last 5 years to search engines and directories. Some of these listings are claimed by them and so I cannot access them to revise the data. In short, it is an arduous and complex process even after the website programming is optimized. I have come to appreciate the importance of social media in SE ranking and, while I have purposefully avoided it personally, see that I can not do the same for my company. So I am here to learn how that works as well.
Comment by Brett Abbott on August 24, 2010 at 11:43am
Referencing back to Mark's comment about a boss who doesn't understand the importance of SEO - Here's a little graphic that I think tells the whole story. In the pool industry, if you're not getting at least half of your business from your website -without-Pay-per-Click- then you probably need better SEO. (Or you need a better website.)

Comment by Brett Abbott on August 24, 2010 at 11:37am
I've seen a cursory overview of some of HubSpot's work. We may not agree on every nuance, but I think they've got the right general idea. Good metrics tracking. I would trust them more than I would a local "do-it-yourselfer" SEO person.
Comment by Elizabeth Morcom on August 24, 2010 at 9:12am
Hi ... I'm new to this site and relatively new to the details of SEO. Our pool renovation company, WaterColors LLC, has been approached by HubSpot, an inbound marketing service, to help us increase our business and get found on the internet. Does anyone have any comments or suggestions about using such a service? Thanks
Comment by Rex Richard on July 28, 2009 at 11:04pm
Thanks Alex! Good to have you back. Hope your hip is doing well!
Comment by Alex Gilmore on July 28, 2009 at 10:29pm
It has been a while since i have been into the PNG. Been extremely busy getting my hip healed and building our internet presence. Yes Brett is correct you do not need to completely leave flash out if you use it judiciously. For instance you can park your flash onto a css style sheet and that will not interfere with your positioning on Google. Another strategy could be to use flash to stop spiders from going the page further which is used to keep your keyword saturation at a level that Google likes and still supply the surfer with the info they desire.
Comment by Brett Abbott on July 27, 2009 at 3:07am
Hey -- I'm glad I discovered this group. Outstanding advice by Rex Richard and Alex Gilmore here. These guys know what they're talking about. (Apparently unlike Mark's employers in the UK, posted May 24, 2009).

By the way -- with regards to the SEO versus HTML argument, here's a quick suggestion of "how to have the best of both worlds." You should absolutely build a "non-flash" site if you want good SEO. But that doesn't mean you can't still incorporate flash into your HTML site.

We almost always put some sort of rotating flash into the headers of our clients' websites, just to give it a little "eye candy" and keep things interesting. We also use flash to create our "scrolling testimonials," because it's quick, easy, and adds stickiness.

A little flash here and there throughout your HTML website won't adversely affect your SEO rankings.
Comment by Rex Richard on May 24, 2009 at 6:44pm
Sorry Mark! Keep trying to help them as it may soon be literally impossible to do business without a computer. Things are changing fast.
Comment by Mark on May 24, 2009 at 1:52pm
Great group,
My problem is making my employers see the benefit of SEO and how the future of our specific industry can benefit.
I know alot of you guys are experts in this. You try building a site with great SEO when you have no budget and 2 of the 3 bosses who dont even own a PC... life is certainly a challenge!!!!

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