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All Blog Posts (637)

It's All About The Questions We Ask

Mastering success in your swimming pool business includes many aspects, but it always requires attention to detail and the ability to "truthfully" self examine your behavior and performance.

To facilitate "self examination", I have researched and prepared 150 specific questions to not only ask, but to use as a guide to closely examine your business health.

The first five questions for business mastery to consider are:

1. Do we have the ability to respond and… Continue

Added by PGN Admin on October 24, 2008 at 7:28am — No Comments


Business Development

Are you a Wandering Generality or a Meaningful Specific?

What is you Aim in life?

If you already set goals this should be right up your ally. Truth is, only 4% of Americans set goals. Determining where you want to go and when you want to get there is your road map or your GPS for the direction you want for your life. Every effective person I’ve interviewed told me they set goals in every department of their lives. Goals assist you in… Continue

Added by Steven Gorlin on October 24, 2008 at 6:30am — 2 Comments

Customer Service

One of my favorite sayings is "Customer Service is not a Department, It is an Attitude"! How true it is! As much as we try to complicate what great service really is pretty simple. It is giving more than what the customer expects...consistently! You notice I said simple, not easy. There is a big difference. I would love to hear some stories from all on your great customer service and the response from the customer.

Added by Judi McKay on October 22, 2008 at 9:56am — 2 Comments


Just a Suggestion from a student of Raving Fans.

Step 1 DECIDE. Get together with your staff. Brain storm. If you already haven't, first define your customer. If you already it again and see if anything has changed. Now... with that customer in mind - CREATE A VISION OF WHAT THE PERFECT EXPERIENCE IS - FOR THAT CUSTOMER. You are the source. It's what you want as perfection that comes first. How many times and in what ways does your company TOUCH the… Continue

Added by Steven Gorlin on October 22, 2008 at 6:39am — 3 Comments

Why ask the question

Something that has puzzled me of late is why we humans persist in asking questions that we have no intention of having answered. We posit a question when we have already fashioned a desired result. Our quest for the answer is a quest of self-satisfaction. We gather data to secure our "hidden" position. So, was it a question we ask at all? Or is it just a complex way of rationalizing our choices, choices most often poorly informed, pushed by intuition, which is another way of saying, pushed by… Continue

Added by Frank May on October 21, 2008 at 7:00pm — 2 Comments

Inground Pool Sales

As we all know, the life of a pool guy isn't always the easiest these days. Between the economy, the election uncertainties, and the housing market, I'm sure most of us are having a rough time selling the number of pools we need to in order to experience success. Where I'm located in Virginia, leads for new pool construction have dropped drastically in the past couple of months. This lack of leads has also forced our company to look at this winter and ask ourselves a variety of questions, with… Continue

Added by Marcus Sheridan on October 21, 2008 at 10:38am — 5 Comments

Life is Full of Color

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, and/or, desire according to Aristotle. One is pressed to argue with this even 2300 years later. There are those in life that do not reflect and just walk around existing, not living. Like shadows, they can be found attached to any exciting event, but something inside just doesn't allow them to actually live and experience the world in a first hand way.

I don't live this… Continue

Added by Ray Cronise on October 21, 2008 at 4:30am — 2 Comments


Addition of an Ozonator to a swimming pool enhances the overall swimming experience and reduces maintenance time and chemical requirements. They are a great addition to swimming pools with or without salt chlorine generators.

The advantages of using ozone in a swimming pool are many. To name a few:

· Decreased chemical usage—significant savings considering the cost of


· Better water clarity

· Reduction or total elimination of chloramines

· Reduction… Continue

Added by Dennis Mino on October 20, 2008 at 8:30am — 2 Comments

AM huddle at work today we discussed "TRUST"

"There is one thing that is common to every individual, team, family, organization, nation, economy, and civilization throughout the world - one thing which, if removed, will destroy the most powerful government, the most successful business, the most thriving economy, the most influential leadership, the greatest friendship, the strongest character, the deepest love. On the other hand, if developed and leveraged, that one thing has the potential to create unparalleled success and prosperity in… Continue

Added by Steven Gorlin on October 20, 2008 at 6:23am — 7 Comments

Think Different!

A few years back the people at Apple Computer asked us to “Think Different.” It was catchy, memorable, and to the point. Steve Jobs and the rest of the creative genius were doing just that - thinking different. Could we ever have envisioned that apple would have sold 22,120,000 ipods in the last quarter of 2007? Twenty two million ipods in a single quarter. That is enough to to supply every man, woman and child in the state of New York and iPod, with enough left over to throw a… Continue

Added by Ray Cronise on October 18, 2008 at 12:00pm — 6 Comments

Is this a time for great success?

We are in a time of many rapid changes throughout the entire world. What does it all mean, and how will it be in the end.

I am no prophet, so I can not say how it will be in the days, months, and years ahead, but I am not without some insight in this matter.

Every day we are presented with opportunities, many of them only barely visible, but if you look deeply, and consider carefully they are around us all the time. There are several things that dull our vision, or even… Continue

Added by Rex Richard on October 10, 2008 at 6:32pm — No Comments

Pool Industry Reflections

As I approach the half century mark of my life of which all but six or eight have been in this industry. From going on sales with Dad very young to the entrepreneur that I am now I have seen many changes. In the next few months I will reflect on these with humorous tales and how things not only change but also stay the same or cycle back to years ago.

For now I am going to go on v-a-c-a-t-i-o-n starting Oct. 15th. But for now I have a little competition: Can you name (by brand name also)… Continue

Added by Wendy Purser on October 10, 2008 at 2:33pm — 3 Comments

Charge for Design or Give Yourself Away for Free?

Charge for Design or Give Yourself Away for Free?

Charging for design in the pool industry has been a much debated and controversial topic of discussion since I entered my career, designing and building outdoor living environment in 1983. After studying and receiving a bachelor of Landscape Architecture from Texas Tech University I decided that the residential design/build area was where I should focus.

From the very beginning, it seemed that proposed or prospective… Continue

Added by Michael Logsdon SWD, CBP on October 10, 2008 at 12:06pm — 1 Comment

Which is more important, the ability how to build a quality swimming pool, or the ability to run an excellent business?

Most of us have entered the pool industry as "technicians" rather than businessmen. By that I mean we primarily began as either a "sales designer or manager", or a "construction super or service manager" who felt we could do the job as well as others. So in what Michael Gerber, (author of The E-Myth), calls an "entrepreneurial seizure", we became pool business owners. Specifically, we did not attend business school, do not hold MBA's, and are not professional "businessmen", but are instead… Continue

Added by PGN Admin on October 9, 2008 at 7:30am — 1 Comment

The Upcoming "New" Pool Industry or "What Will We Be After The Crash"

Like the banking and housing industries, the entire pool industry is on the edge of what may be the largest retraction in the history of the industry. Even now the sales of pools are seriously down, but the volume does not even begin to tell the story.

We have just exited a period of time where credit flowed like water. But instead of water it was alcohol and we became drunk on the availability. We bought newer larger homes, we built incredible pools, we owned exotic cars. We entered… Continue

Added by PGN Admin on September 25, 2008 at 9:25pm — No Comments

Frequency and Consistency, The Magic of SEO Success

Pause a moment and give some though to the idea of success. Define it, model it, consider it, what makes it "tick", how does it work?

There are many elements and I highly recommend the book "The Law of Success" by Napoleon Hill if you care to explore a complete discourse on the subject, but at this writing let's just consider two specific elements.

The two elements are, "frequency" and "consistency". Let's also narrow these words down to a specific topic, the topic of… Continue

Added by PGN Admin on September 16, 2008 at 1:29pm — No Comments

Welcome to the "Pool Genius Network"

If you are a member of the "pool industry" community, you have found your home.

This is the launch of an evolving network of pool builders, service professionals, retailers, and pool sales reps, for the purpose of openly sharing ideas, technology, and opportunities that could benefit others within the industry.

Take some time to set up a "personal" space, start a thread in the forum, or post a blog comment.

Upload pictures of your customers pools, post video… Continue

Added by PGN Admin on September 9, 2008 at 3:40pm — No Comments

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