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June 2011 Blog Posts (12)

Building Your Sales from the Ground Up

I have recently noticed that I spend a whole lot of time sharing tips and techniques can help with the retail end of a product life cycle. There is much more to the pool industry than just retail, however, and today I would like to spend a few minutes talking about techniques that can just as easily be applied to Builder's and Service Companies as they can to Retail stores. 

I would like to help you build your sales from the ground up



Added by Monique Nelson on June 30, 2011 at 11:23am — 2 Comments

This artwork seems to 'float' in the landscape ... but it could also be submerged underwater!

I thought you’d all like to see a project I just finished recently.

        See It Here!


Any painting or photograph!  It will NEVER…


Added by Dave White on June 22, 2011 at 5:00pm — 2 Comments

The Form of Competition That Is Imperative to Your Survival

There are a lot of people surrounding me lately that are heartbroken. I am NOT going to talk about the crushing defeat that the Canucks suffered in hockey, but I would like to talk to you about the intense emotions surrounding this event.


Whether or not you follow hockey (I don't), you know what happens when there is a series event - the Stanley Cup, the Superbowl, the World Cup, the NBA Finals, the World get my point. They all have incredibly intense fans…


Added by Monique Nelson on June 20, 2011 at 2:06pm — No Comments

Portable Pools Drowning Study

The journal Pediatrics just released  a study  on children drowning in portable pools. It is hitting the media today and probably all week. I've gotten calls from the Today Show, ABC and the Wall St Journal on this so far.

Read the study here and be informed:



Added by Kirstin Pires on June 20, 2011 at 9:23am — 3 Comments

Standards to Adopt for a Durable Plaster Finish

This article provides the basis and evidence for the recommendations to wait at least 6 hours before filling new plaster pools, using a low water/cement ratio for a plaster mix¸ and reducing the amount of calcium chloride added (one percent or less). Builders, Service Techs and Pool Plasterers can work together to ensure a quality plaster job that will last a long time and be stain resistant. Pool owners want and pay for a quality product.


Several experiments were performed,…


Added by Kim Skinner on June 18, 2011 at 9:30am — 2 Comments

Know what's cool and not so cool by attending the World Aquatic Health Conf-great way to grow your knowledge and connections

There is a reason why even in a down economic time, when organizations are cutting back on travel, the World Aquatic Health Conference registration is up by 98% as of June 1.

Take a good look at the conference line up -- don't miss out.


Event promises Practical|Science, Diversity of Thinking, Breadth of Knowledge

Distinguished scholar to present second keynote address

Colorado Springs, Colo.,… Continue

Added by Laurie Batter on June 16, 2011 at 9:33am — No Comments

The $ 55,000 Planter



I witness a senseless murder of a swimming pool last week, I felt so helpless.  It was a week ago, I was helping my daughter move into her first place.  Her apartment unit overlooked a cute courtyard, and in its middle was a beautiful 30,000 gallon swimming pool sitting empty.  I asked my daughter when are they going to fill it, and she was told within a couple of days.  She commented how excited she was to have the pool so close to her unit, and it was a deciding…


Added by James Kantorowicz on June 11, 2011 at 7:01am — 3 Comments

Red Car Syndrome - Coming to a Store Near You!

Yesterday I started to share with you what I believe to be the TOP 3 WAYS TO SELL MORE WITHOUT SPENDING A DIME ON MARKETING.


As I said, giving you all 3 at once would take up too much space (and too much of your time), so I have started a 3-day series, of which today is Day 2. If you missed the first one, you can read it here:…


Added by Monique Nelson on June 10, 2011 at 11:30am — 1 Comment

Here was our feedback on Associated Press story "Pools dry up after draining city budgets"

Here's our letter we wrote to Jeffrey Collins of the Associated Press in response to his pre-Memorial Day story which you can read at this link.  Tell us what you think!


June 9, 2011

Jeffrey Collins

Associated Press

Delivered via Email to:

Dear Jeffrey,

We read your Memorial Day pool story with interest, and wanted to take a few…

Added by Laurie Batter on June 9, 2011 at 3:48pm — 3 Comments

Top 3 Ways to SELL More Without SPENDING More

What you are about to read is very important. It may be basic, but it is very important. In my younger days I spent a great deal of time merchandising for various retail stores, and I have come up with what I believe to be the TOP 3 WAYS TO SELL MORE WITHOUT SPENDING A DIME ON MARKETING. 


It will take up too much space (and too much of your time) to include them all in one blog, so I am going to do something a bit unorthodox: I am going to post 1 tip today, 1…


Added by Monique Nelson on June 9, 2011 at 11:55am — No Comments

question on cost to construct vinyl liner pool in alabama

hi,  can anyone out there give me a rough idea of the average cost to construct a 12'x18' Grecian shape in-ground vinyl liner pool in Huntsville, Alabama?  3' concrete band of deck.

also, what is the cost to replace a liner for this size pool?

do they winterize pools in Alabama and if so, the approximate cost to do so.

Thanks,  Middy

Added by Middy Droeg on June 4, 2011 at 12:16pm — 2 Comments

What Does Socrates Have to Do With Your Pool Business?

Do you ever read famous quotes? Some people just have a knack for saying things in a way that make sense and speak directly to you.


One of my favorite quotes of all time is from Socrates:


The greatest way to live with honor in this world is to be who you pretend to be.


Isn't that fantastic?


I love it. I try my hardest to consider that quote…


Added by Monique Nelson on June 2, 2011 at 3:59pm — 1 Comment

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