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July 2009 Blog Posts (25)

Making a presentation? Make it with GUSTO by Ken Rogner

Recently I gave a presentation to about 35 POOLCORP dealer-customers. There was a limited amount of time so we compressed entirely too much material into a 75 minute presentation. When the presentation was over, a number of the attendees complimented me on my enthusiasm and how passionate I seemed to be about the subjects covered. It made me remember the key to giving any presentation, whether to a group of customers or one-on-one, is the GUSTO with which it is delivered.



GUSTO is… Continue

Added by Ken Rogner on July 30, 2009 at 6:30am — 4 Comments

The State-of-the-Art Pool Service

A few questions have been raised in the pool industry recently about pool water treatment. These include whether trichlor is inherently bad for pool plaster, what the effect of cyanuric acid is on pool plaster, whether pools can successfully be chemically maintained with weekly service visits, and what, if any, improvements have been made to water balancing chemistry in the last 40 years.



Trichlor – Because of its ease of use and its stability in storage, trichlor use has increased… Continue

Added by Kim Skinner on July 29, 2009 at 8:19pm — 3 Comments

From Pentair Pool: Pool Owners Advised to Look for Safety and Listen For Savings

Pool Owners Advised To Look for Safety and Listen for Savings



• Top industry experts respond to consumer concerns about the Virginia Graeme Baker Pool Safety Act and the threat of swimming pool entrapment with an easy three-point visual inspection designed to spot entrapment red flags.



• These experts advise that energy efficiency is another critical issue pool owners should take into consideration when examining pools for safety.



• A one-step “listening”… Continue

Added by Daniel Schoonmaker on July 28, 2009 at 1:43pm — No Comments

If You're Going To Advertise - DO IT WISELY!

Use these “tricks of the trade”…



By Brett Lloyd Abbott, MYM Austin Inc.



With an industry slowdown comes a knee-jerk reaction to cut back on expenses, especially advertising. That’s fine if you’re getting all the business you can handle. But for most pool builders, that’s not the case. Leads are down, and closings are down. And since most pool builders need a certain level of volume to keep the staff on board, this may be the worst possible time to stop… Continue

Added by Brett Abbott on July 26, 2009 at 3:30pm — 2 Comments

Five "U"s to remember for selling in 2009

NEWS RELEASE: In case you haven’t noticed, the world has changed! Dramatic advances in technology during the past ten years have created more change faster than any previous period in history and guess what fellow sales-folks…success in selling has changed as well!



One thing that stayed the same is the importance of establishing trust and building a strong relationship with our customers. Another thing that stayed the same is the importance of finding the unique, specific and… Continue

Added by Ken Rogner on July 25, 2009 at 1:00pm — No Comments

Ionization and Ozone

No information to share other than the fact that I am not truly informed on how well either Copper Ionization or Ozonators really work. All comments welcome and thank you for any input!

Added by John Dauzat on July 22, 2009 at 9:04pm — 7 Comments

Water analysis Station!!!!!!

I am looking for a good water testing station!! Does anyone have a recomendation are does anyone have one for sale??? I know Lamotte is a good one and i can get one new under $1,000. Just thawt maybe someone had an extra they where looking to get rid of, for cheaper........let me know thanks!!!

Added by Cajun Pool Boy on July 22, 2009 at 3:01pm — 5 Comments

Ten Commandments for long-term sales success by Ken Rogner, POOLCORP

This blog was originally written as a white paper for distribution sales success and published in Sales and Service Excellence magazine. I have modified it slightly for this blog. Most of the concepts work just as well in retailing...if you are selling high-ticket items to sophisticated consumers. Check it out and see if you can use some of these tools.





All successful salespeople know that the secret to success, particularly at the long-term sales game (read as swimming… Continue

Added by Ken Rogner on July 21, 2009 at 12:53pm — No Comments

Are you Running a Communist Business? Part 2

Read Part 1: Are you Running A Communist Business? Part 1



Read Original article by Perry Marshall: http://bit.ly/18rssE



In Part 1 of this post, I discussed the issue of presenting your business in a honest light through marketing and advertising, without using propaganda and false hype. Today I want to bring the idea… Continue

Added by Monique Nelson on July 21, 2009 at 10:30am — 1 Comment

The Value of a Little Competition

I read a very short blog post, written by Michael Wade. The title summed up the post quite nicely: “Let us Thank our Competitors.”



I strongly recommend you all visit this post and read it: Let us Thank our Competitors. It is short, don’t worry. I would then recommend reading all the comments below. It is very insightful to find how many other businesses value their competitors for some… Continue

Added by Monique Nelson on July 20, 2009 at 10:41am — 3 Comments

The 3 P's for Retail Success- Purchasing, Presenting and Promoting Products for Increased Profit!

I'd like to share with you a series of blog posts dealing with some tricks of the trade that have worked for me over the years in our retail store operations. In today's difficult economy, it is especially important to find ways to maximize profit, so perhaps the 3 P's will help maximize YOUR retail success and help you survive and thrive! I will make this a continuing series that hopefully will give you some new ideas as well as encourage and validate the things you already do. Please feel… Continue

Added by Merry Wise on July 20, 2009 at 9:10am — No Comments

CHLORINE DEMAND

I AM HAVING AN UNUSAL CASE OF PEOPLE WITH CHLORINE DEMAND!!! i HAVE CUSTOMERS WHO ARE SHOCKING THE BEEGEEBEESS OUT OF THEIR POOLS AND THEY ARE STILL NOT GETTING A CHLORINE READING WITHIN ONE OR TWO DAYS I HAVE CHECKED FOR STABILIZER AND MADE SURE ALL OTHER CHEMICALS ARE IN THE RITE RANGE AND THEY STILL SEEM TO CONSUME CHLORINE! i THAWT MAYBE PHOSPHATES BUT STILL NO HELP.......PLEASE GIVE ANY ADVISE YOU MAY SEEM SUITABLE...ALSO ANYONE THAT CAN HELP ME UNDERSTAND HOW NON-CHLORINE SHOCK WILL HELP… Continue

Added by Cajun Pool Boy on July 18, 2009 at 1:16pm — 15 Comments

Swimming Pools And Dogs

Dogs And Pool Equipment

Many people ask, “Can my dog get in the pool?” Or, “Is pool water safe for my dog?” The answer is yes, and no. Dogs in swimming pools are hard on the filter, chemistry and equipment. Dog hair can clog a skimmer or pump basket very quickly. Especially a hairy dog. Clog a pump basket on a 2 HP pool pump, and let it run for an hour or so, and you have an expensive repair. Many people let their dogs swim in the pool. Some pools are built just for dogs, with easy exit… Continue

Added by PoolGuy on July 17, 2009 at 11:49am — 2 Comments

Success is...going back to sales basics

Recently I had a call from the manager of a wholesale distribution sales center in Houston. He had a question, “Is there a ten-step program that I can teach my salespeople to take a customer from prospect to partner?” It got my attention so I probed into his situation.



His sales center is part of POOLCORP and he has two full-time outside sales people, one very experienced and one new. There are three other locations of his company in that market. My caller had been traveling with his… Continue

Added by Ken Rogner on July 17, 2009 at 9:45am — 2 Comments

Pool Builder Marketing Advice - From Brett Abbott / MYM Austin

Why Some Pool Builders Grew in 2008...

..and what we can learn from them.




By Brett Lloyd Abbott, MYM Austin Inc.



2008 was a tough year for most pool builders. While a few builders saw growth, most fell short of their 2007 numbers. And so far, 2009 doesn't promise to be much better. So let me take a moment to show why, in my experience, "a lucky few" did well in '08, and what you might do to finish stronger in 2009.



Here are some similarities I… Continue

Added by Brett Abbott on July 17, 2009 at 7:41am — 3 Comments

Swimming "in place" as a learning tool

Swimming "in place" at a speed approaching one's maximum, controlled speed may be the fastest way to learn to swim efficiently.

It does not eliminate the need for a coach, but it gives both the swimmer and the coach an immediate feedback.



In a River pool, your reference lines are the center line at the bottom of the pool and the lines on the seat. By excluding the automatic mode (i.e.: freezing the flow at a chosen constant speed), you appear to be stationary.

This is an… Continue

Added by Giuseppe Gori on July 15, 2009 at 1:50pm — No Comments

Phosphates are they harmful?????

I have had alot of customers with high phosphate levels and they where not sure how they got this level so high. I had several customers bring me water samples from their tap water. The phosphate levels in their tap water was well over 2500 ppb!!! I know they use this to help corrosion in the plumbing in older towns. My question would be is it harmful to us as the consumer and how do we keep the levels down in the pools if they are adding fresh water with this hi a level of phosphates. Also is… Continue

Added by Cajun Pool Boy on July 15, 2009 at 11:27am — 9 Comments

Pool ACIDS

There are some differences between muriatic acid (HCl), dry acid (sodium bisulfate, NaHSO4) and sulfuric acid (H2SO4) in the treatment of swimming pool water. We will attempt to review and clarify these three types of acids.



When added to water, all three of these acids increase the amount of hydrogen ions (also known as hydronium ions) present in water. These hydrogen ions immediately react with alkaline components in pool water such as bicarbonate (alkalinity) ions and convert them… Continue

Added by Kim Skinner on July 15, 2009 at 9:12am — 8 Comments

Waterbugs are a problem!!!!!

Does anyone know of a great way to help our customers get rid of waterbugs without having to tell them to add joy dishwashing liquid? I sale bug out but i am leary of the product! We use to just add alot of algacide(back up) what other product can we sale to them and not sugest a cheap alternative in which takes us(the retailer) out the loop?

Added by Cajun Pool Boy on July 14, 2009 at 4:05pm — 3 Comments

Another important section of ADA

Jeff gives a great description of ADA's requirements re: positioning of the latch. There's another section of ADA that also applies, the need for safety. This is especially important in public pools, where to make the latch too easy open for accessibility would mean a young children could also get it open, a potential drowning hazard.



See (b) below:



ADA Title 111 - Sec.36.214 -- 36.299 [Reserved]

Subpart C -- Specific Requirements

Sec.36.301 Eligibility… Continue

Added by Maureen Williams on July 14, 2009 at 3:34pm — 1 Comment

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