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October 2013 Blog Posts (6)

Three Steps To Draw In New Clients

Networking, both in person and online are great ways to build a business. If you’re a new business owner wondering how to go about spreading the word about who you are and what you do, I have some advice.

Here are some of the strategies I share when working with coaching clients:

  • Credibility matters: Build credibility through word of mouth referrals. If you’re new to entrepreneurship, you will have to prove your credibility through your work…
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Added by Rex Richard on October 30, 2013 at 9:49am — No Comments

Pool Industry Duped - Pool Owners Scammed #2

After their first year of study, the two Cal Poly professors wrote the NPIRC Phase 1 report, for the NPC, suggesting that aggressive water was the primary cause of “spot etching” in their plaster test pools… which of course, is what the NPC wanted.

Six months later, however, the same professors (along with a petrographer) wrote a separate report (regarding the same Phase 1 study), and presented it to the International Cement Microscopy Association (ICMA), but did not make that same…

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Added by Kim Skinner on October 28, 2013 at 2:00pm — No Comments

The Pool Industry Being Duped - Pool Owners Being Scammed

Years ago, pool service techs learned that aggressive water etches quality plaster surfaces uniformly - that it does not pick and choose some areas of the surface to etch, while leaving other areas untouched.

The cement/concrete industry documented that improper workmanship practices can cause cement surfaces to mottle, darken, discolor, deteriorate, streak, and spot.

Yet, in the 1980’s, when pool plastering companies began seeing white spots in some of their recently plastered…

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Added by Kim Skinner on October 21, 2013 at 6:00pm — 1 Comment

Social Media Success Seems Elusive

Once your business has a social media presence business will take off, clients will be knocking down your doors, you’ll have to move to a bigger location and hire more employees, right? Well, not so fast. Social media is more of a “slow and steady wins the race” type event. Social media is an effective tool in your marketing arsenal but it is only one tool and needs to be part of an overall strategy not a one-off proposition.…

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Added by Rex Richard on October 21, 2013 at 6:30am — No Comments

Build A Courageous Team – Family – Self

Courage is one of those topics where it seems all the reading in the world becomes useless the moment you are face to face with a terrifying event.

We have all heard how courage is not the “absence of fear” but the “will to move forward in spite of your fear”.  But have you ever wondered how you might improve your courage or prepare for such an event in advance?…

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Added by Rex Richard on October 14, 2013 at 6:30am — No Comments

Can You Be An Overnight Social Media Sensation?

If you sign up for Facebook, Twitter and LinkedIn you will automatically be found, build your friends, followers and likes and your business will take off, right? Stop. Take a breathe. Relax. Social media is more of a “slow and steady wins the race” marketing tool. You need to have a strategy in place. You need to know where your clients gather, ie. if your demographic would never be caught on Facebook, then that is not…

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Added by Rex Richard on October 7, 2013 at 6:42am — No Comments

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