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All Blog Posts (632)

Start Planning For 2014 Now!

The end of the year is typically a time when business owners step back and slow down. I think it’s the best time of year to spend time planning for the new year ahead. Many individuals and entrepreneurs look at January 1 of any year as that magical time to put resolutions into place. If you wait until then and if your plans take time to bring to fruition, you may be missing out on valuable opportunities.

I take time on or around December 1 to look at what I did last year and…

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Added by Rex Richard on November 21, 2013 at 8:44pm — No Comments

Pool Industry Duped - Pool Owners Scammed #5

One of the most absurd conclusions by the NPC/NPIRC study has to do with the causes of craze cracking (shrinkage cracks) in pool plaster.

It has been known for decades in the cement/concrete industry that high water to cement ratios, calcium chloride additions, excessive wet troweling, and hot and windy weather leads to increased shrinkage cracks and other problems (ACI 302.1R-04).

Yet, the NPC and two Cal Poly professors disregarded that established science and tried to…

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Added by Kim Skinner on November 20, 2013 at 12:38pm — No Comments

Professional Pool Care

Here's the guest blog I wrote for Jabariofwater.



Professional Pool Care



Clean pool fun! When we When we visit our local pool, or a hotel pool when we travel, we have the expectation that the water is healthy…

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Added by Laurie Batter on November 19, 2013 at 12:00pm — No Comments

Pool Industry Duped - Pool Owners Scammed #4

The NPC has stated that pool water must be maintained with a Langelier Saturation Index (LSI) between 0.0 and +0.3 for plaster pools (no negative LSI is allowed), and that disregarding those LSI parameters promotes white spotting, etching, and discoloration on the negative side. 

Yet the NPIRC Phase 3 (2005-2006) study demonstrated that typical white pool plaster (Section C in Pool 5) can withstand negative LSI’s (from -0.1 to -0.4) one-third of the time over an eight month period…

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Added by Kim Skinner on November 9, 2013 at 12:57pm — No Comments

Are You Truly Pushing Yourself To Greater Heights?

You’ve gone as high as you possibly can, right? Have you truly pushed yourself as far as you can go? Do you have it in you to push just a little bit farther or harder? Are you giving up now that you feel you’ve reached the pinnacle of success in either business or in life — or both?

Could it be that you’ve reached a point at which you’re just going to give up? That brass ring is just this far out of reach and you simply can’t push yourself any further? Well, you should…

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Added by Rex Richard on November 7, 2013 at 9:30am — No Comments

Hiring For The Success of Your Organization

If you’re growing your small business there are several ways to push yourself toward success. For many entrepreneurs there comes a time when hiring personnel becomes a necessity and when you do, here are three tips to make certain your new hires are on the same page for success as you are:…

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Added by Rex Richard on November 7, 2013 at 6:30am — No Comments

Pool Industry Duped - Pool Owners Scammed #3

When the NPIRC’s Phase 2 report is completely reviewed, it becomes obvious that the conclusions rendered are not supported by the results of their test pool experiments. It appears that the two Cal Poly professors and NPC leaders confused plaster surface weaknesses, discoloration, and degradation (caused by poor workmanship) with uniform etching (caused by aggressive water).

For example, the reports states that Pools 1, 5, 8, and 12 showed signs of “etching deterioration” in just six…

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Added by Kim Skinner on November 6, 2013 at 3:30pm — 2 Comments

Be An Effective Networker

Whether you’re a job seeker or an entrepreneur, there are effective ways in which to network and there are ways in which your networking efforts will falter. Once you’ve honed your elevator speech, shaken hands and exchanged business cards, what next? Do you talk about the weather? Politics (not usually a good idea)? What comes next? Having some conversation starters can certainly keep the networking efforts moving along and here are a few tips for your next…

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Added by Rex Richard on November 1, 2013 at 6:30am — 2 Comments

Three Steps To Draw In New Clients

Networking, both in person and online are great ways to build a business. If you’re a new business owner wondering how to go about spreading the word about who you are and what you do, I have some advice.

Here are some of the strategies I share when working with coaching clients:

  • Credibility matters: Build credibility through word of mouth referrals. If you’re new to entrepreneurship, you will have to prove your credibility through your work…
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Added by Rex Richard on October 30, 2013 at 9:49am — No Comments

Pool Industry Duped - Pool Owners Scammed #2

After their first year of study, the two Cal Poly professors wrote the NPIRC Phase 1 report, for the NPC, suggesting that aggressive water was the primary cause of “spot etching” in their plaster test pools… which of course, is what the NPC wanted.

Six months later, however, the same professors (along with a petrographer) wrote a separate report (regarding the same Phase 1 study), and presented it to the International Cement Microscopy Association (ICMA), but did not make that same…

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Added by Kim Skinner on October 28, 2013 at 2:00pm — No Comments

The Pool Industry Being Duped - Pool Owners Being Scammed

Years ago, pool service techs learned that aggressive water etches quality plaster surfaces uniformly - that it does not pick and choose some areas of the surface to etch, while leaving other areas untouched.

The cement/concrete industry documented that improper workmanship practices can cause cement surfaces to mottle, darken, discolor, deteriorate, streak, and spot.

Yet, in the 1980’s, when pool plastering companies began seeing white spots in some of their recently plastered…

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Added by Kim Skinner on October 21, 2013 at 6:00pm — 1 Comment

Social Media Success Seems Elusive

Once your business has a social media presence business will take off, clients will be knocking down your doors, you’ll have to move to a bigger location and hire more employees, right? Well, not so fast. Social media is more of a “slow and steady wins the race” type event. Social media is an effective tool in your marketing arsenal but it is only one tool and needs to be part of an overall strategy not a one-off proposition.…

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Added by Rex Richard on October 21, 2013 at 6:30am — No Comments

Build A Courageous Team – Family – Self

Courage is one of those topics where it seems all the reading in the world becomes useless the moment you are face to face with a terrifying event.

We have all heard how courage is not the “absence of fear” but the “will to move forward in spite of your fear”.  But have you ever wondered how you might improve your courage or prepare for such an event in advance?…

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Added by Rex Richard on October 14, 2013 at 6:30am — No Comments

Can You Be An Overnight Social Media Sensation?

If you sign up for Facebook, Twitter and LinkedIn you will automatically be found, build your friends, followers and likes and your business will take off, right? Stop. Take a breathe. Relax. Social media is more of a “slow and steady wins the race” marketing tool. You need to have a strategy in place. You need to know where your clients gather, ie. if your demographic would never be caught on Facebook, then that is not…

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Added by Rex Richard on October 7, 2013 at 6:42am — No Comments

Clearing Out The Cobwebs

It happens to everyone; you’re buzzing right along in your business then you hit a road block a cobweb in your plans and you have to step back and regroup.

How can you wipe away the cobwebs and continue moving forward:

  1. Take an action, any action. Inertia feeds inertia. Take a small step toward chipping away at a larger goal will make it seem more manageable and you’ll feel a sense of accomplishment for having worked on it — even if it’s only 15 minutes at a…
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Added by Rex Richard on September 16, 2013 at 4:00am — No Comments

Have Your Entrepreneurial Aspirations Reached A Plateau?

Just as dieters reach a weight plateau, so too can the entrepreneur feel that his or her efforts have reached a peak. What should you do if you know you want to reach higher and achieve more in your business? Here are my tips for breaking free of those plateaus:

  1. Look at your vision. Is it still as clear as it originally was? Has it gotten muddied by past successes or failures? Have you changed from your core business competency?
  2. Are you making the most of your business…
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Added by Rex Richard on September 9, 2013 at 4:17pm — No Comments

How Defined Is Your Referral Network?

Did you know that your best source of  ”advertising” for your business is word-of-mouth? It is. It’s been shown that business owners and individuals would prefer to do business with someone they “know, like and trust.” This doesn’t necessarily mean you need to personally interact with everyone in order to draw them into your network, but it does mean you need to learn how to ask your satisfied clients for a referral.

It may take you a bit to work up your nerve to make this request,…

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Added by Rex Richard on September 1, 2013 at 7:00am — No Comments

Kick Start Your Business

If you’re like most entrepreneurs, you are driven and want to succeed. If you didn’t have the drive and the will power to undertake your own business or enterprise, you wouldn’t call yourself an entrepreneur, right?

What can you do to jump start your business, make it grow, and take away some of the natural growing pains many entrepreneurs suffer? Here are my tips:

  • Keep your eye on the prize. Your ultimate goal is to turn a profit. Don’t…
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Added by Rex Richard on August 22, 2013 at 7:00am — No Comments

Why Ashton Kutcher should train your employees

The pool industry in North America is very seasonal, which means that most businesses hire seasonal staff on an annual basis. This can sometimes be trying, because we often work with high school students who may or may not have the work ethic that leads to a well run, profitable business.



In addition to being seasonal, there is actually a lot of work that goes into a pool industry job. On the retail end of things, there is a lot of training required to…

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Added by Monique Nelson on August 15, 2013 at 2:06pm — 2 Comments

Avoid These Entrepreneurial ‘Sins’

There is no magic bullet when it comes to taking the leap into being an entrepreneur but there are some steps you can take to avoid some of the pitfalls that have befallen those that have gone before you.

In my talking and working with those with the entrepreneurial spirit, there are a few “sins” I have uncovered during my conversations:

  1. They lack customer focus. You can’t rely on the idea that if you build something or offer a service that people will just flock to it.…
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Added by Rex Richard on August 12, 2013 at 7:14pm — No Comments

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