Say your customer needs to find out what they should be using to clear cloudy water in their pool, and its the weekend, or maybe how to properly backwash and clean their filter. It seems like customers retain about 10% of what you just spent an hour instructing them to do after the sale.
They can now either use the internet to get all the answers they need, and maybe buy some chemicals from a swimming pool internet giant having this great sale on chlorine tablets, or.......
They can click on their desktop computer and open Pc PoolPal to get the information their looking for without all the advertising of pool supplies online. In fact they can find the original operating manual for their model filter within Pc Pool Pal. If they have a question about chemicals, cleaning, opening, closing, how to maintain, its all in the software with your company name in front of them.
Keep your customers coming back to your store year after year, instead of them surfing the ever growing internet.