December is almost here. If you want to sell pools for Christmas, you need to get on it ASAP.Try to come up with a holiday marketing message and get your message out. For the holidays, you can focus on a pool as the "Ultimate Family Holiday Gift". Your marketing needs to be entertaining and informative. An inexpensive idea is to hire a few kids to go door to door hanging your flyers or postcards that pitch getting a pool for Christmas. How about having them wear Santa hats and have them drop off folded flyers marked “From the North Pole”? How about a picture of Santa in front of your usual marketing pictures? The clever use of language like “Perfect Holiday Gift”, “Keep Christmas Cheer All Year” or "Ultimate Family Holiday Gift" could work well.
You can distribute postcards/flyers by mail or canvassing (going door-to-door) in your target market and/or target your existing marketing list via email or mail.
Consumers feel stretched so saving them a few dollars on the holidays while selling them your services could be the difference between getting the project or not. Have some special items lined up to help customers get excited about the idea of a pool for the holidays. Make sure that you tell them that this is the BEST time in years to get a pool. Also have special offers for the holidays and include a special gift with every pool package. Examples could be throwing in a Holiday pool basket with every order, or even some small stocking stuffers for the kids. How about even throwing in a new Christmas tree with every purchase?
You may also need to get people thinking about sun and fun. How about a weekend getaway with every new pool? This is a great way to help your customers think nice weather and swimming even in the winter.
Your campaign's success will rely more on your creativity and persistence than your budget. Consumers will be bombarded with marketing messages for the holidays and Christmas business is out there for you.
Most of all Happy holidays from the entire team at "San Juan Pools", we are all confident that with these tips you can make a difference in your sales - now!
