Pool Genius Network - Ad prices and sizes

Pool Genius Network - Ad Rate Card: 2012

Below you will find information — from rates to ad specs — for ads on the Pool Genius Network website. If you have additional questions or would like to set up an ad schedule, please contact us pgn.ads@gmail.com

The Pool Genius Network provides a highly targeted audience consisting primarily of pool and spa builders, service companies, and retail store owners and employees.

Ads on the Pool Genius Network are delivered through an ad delivery system that tracks ad impressions providing us constant data feedback to help us in our constant vigil to improve performance.

All prices shown are for 1 year. For 6 months divide by 12 and multiply by 8.4 (6 month program not available for rates under $4000/yr)

Ads fall into three categories, "Fixed", "Rotator", and "Rotator Road Block"

"Fixed"  - ads are "static" and appear on the page all the time.  They do not "rotate" or "refresh" and other than the purchase of a "Rotator Road Block" they provide the best ad visibility.

"Rotator" - ads change or "rotate" at either page refreshes or specific timed intervals. Unless noted otherwise, up to 8 "rotator" ads can be displayed per "rotator" location on the site

"Rotator Road Block" - The ads rotate as in "rotator above" bit the entire or partial sequence is owned by one company providing the ability to display different products or deliver unique messages on a timed or refreshed basis. The method, "timed" or "refreshed" is the choice of the advertiser when an entire sequence is purchased.  A sequence is considered 8 rotator positions.

Fixed - Displayed on the Home Page only (limited availability)

Fixed ads are restricted to two sizes
468 x 60 banner
173 x 150 Box Ad

Rotator - Displayed on all pages

Rotator ads are available in the following sizes
Header Banner - 450 x 200
173 x 600 skyscraper
468 x 60 banner
173 x 150 Box Ad
173 x 75 Box Ad
173 x 40 Box Ad 

Rotator Road Blocks are available in all the "Rotator" sizes.
The costs are as follows:

Fixed Ads:

173 x 150 Box Ad - $ 8,100.00 per year

468 x 60 Banner Ad - $ 8,500.00 per year

Rotator Ads:

Header Banner - 450 x 200 - $16,200.00 per year  (limited to 4 rotator sequences)

173 x 600 skyscraper - $17,280.00 per year  (limit - 1 location)

468 x 60 banner - $ 4250.00 per year

173 x 150 Box Ad - $ 4580.00 per year

173 x 75 Box Ad - $ 2,840.00 per year

173 x 40 Box Ad - $ 1,886.00 per year

Rotator Road Block:

1)   1/2 Road Block - Purchase of 4 rotator ads run sequentially in a single location

173 x 600 skyscraper - $48,384.00 per year  (limit - 1 location)

468 x 60 banner - $ 11,900.00 per year

173 x 150 Box Ad - $ 12,824.00 per year

173 x 75 Box Ad - $ 7953.00 per year

173 x 40 Box Ad - $ 5280.00 per year

2)   Full Road Block - Purchase of an entire rotator ad sequence in a single location. Full Road Block advertisers can choose the number and timing of ads displayed in their rotator.  Ads are displayed "site wide"

173 x 600 skyscraper - $77,414.00 per year  (limit - 1 location)

468 x 60 banner - $ 19,040.00 per year

173 x 150 Box Ad - $ 20,518.00 per year

173 x 75 Box Ad - $ 12,724.00 per year

173 x 40 Box Ad - $ 8448.00 per year

Branded "Group" - $585.00 / year
(A "branded" group is included free with any paid ad listed above)


Data used in the following comparison is derived from data published by Alexa, Web Information Company. Alexa is a respected Internet Data Resource, however, Extreme Success LCC and the Pool Genius Network make no claims to the accuracy or method of collection of the data. Some of the data is extended mathematically to represent a projected value for the purposes of comparison only. No actual claim of value is specified or intended by this projection.


Digital materials are required and the preferred file formats are PDF or JPEG. Files must be have all fonts and images embedded. Files should be submitted on CDs or downloaded to a FTP site.

Peak Dynamics LLC is not responsible for color variations between the digital file and published image. The advertiser or authorized agency is responsible for providing materials meeting Peak Dynamics LLC specs. Peak Dynamics LLC is not responsible for making corrections to supplied materials.

Material Disposition

Materials will be stored for 13 months and then destroyed unless otherwise advised in writing by advertiser or agency. Disks will not be returned unless otherwise requested in writing.

Artwork and Production Charges

Artwork will be billed to advertiser or its agency at local prevailing rates — non-commissionable.

Copy Service

Peak Dynamics LLC offers a complete copy and art service for advertisers who do not have an advertising agency.



At this time all Pool Genius Network ad publications are non-commissionable.

Payment Terms and Conditions

Payment for all space, production and position charges is due upon invoice. Ads will not be published until accounts are current.

Advertiser and advertising agency are jointly and severally liable for payment. The Publisher will not release any advertising agency from liability even if a sequential liability clause is included in the contract, insertion order, purchase order, etc. If an agency has any past due balance then Peak Dynamics LLC policy dictates that the client will be directly notified of such deficiency and be informed that the client is jointly and severally liable for any past due payment.

Rate Policy and Contract Provisions

All orders for advertising are accepted subject to the terms and provisions of the current advertising rate card. Publication of the advertisement represents acceptance of the order. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment thereof. Contract rates are good for one year from the ad placement and otherwise subject to change at any time without notice.

Any insertion of advertising made by the agency or advertiser represents an acceptance by both the agency and the advertiser of all the terms and conditions of the rate card, applicable to the issue in which such insertion is to be published. Insertion order/contract cancellation only upon written notice prior to closing date.

Failure (by advertiser) to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error, and publication of the advertisement will be made and charged for upon the terms of the rate schedule then in force without further notice. Advertising rates, terms and conditions set forth in this rate card shall govern all transactions and supersede any other information published in previous rate cards, directories, media guides or rate and data services. The Publisher will not honor rates or data derived from these sources unless in conformance with rate card.

Uniform rates apply to all advertisers at all times. Conversion to Publisher’s requirements will be billed at Publisher’s cost.

Advertisements not received by our advertising production department by closing date are not entitled to the privilege of review or revision by the advertiser or its agency.

All advertisements are accepted and published entirely on the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertisements, the advertiser and/or agency will indemnify and hold the Publisher harmless from and against any claims or suits for libel, violation of rights of privacy, plagiarism, trademark and copyright infringement, and other claims based on the contents or subject matter of such publication.

The Publisher reserves the right to reject any and all advertising which the Publisher feels is not in keeping with the publication’s standards, policies and principles.

The Publisher reserves the right to add the word “Advertisement” at the top and/or bottom of, or anywhere within the page, that in the Publisher’s sole judgment too closely resembles editorial pages of the publication.

The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue due to strikes, work stoppages, accidents, fires, acts of God or any circumstance not within the control of the Publisher.

The Publisher’s liability for any error will not exceed the charge for the advertisement in question. The Publisher assumes no liability for errors in key numbers or any type set by the Publisher. The Publisher is not responsible for the accuracy of any corrections or changes made to any advertiser’s materials.

As used in this section, the term “Publisher” shall refer to Peak Dynamics LLC.

Any contract or insertion order may be suspended or canceled on 30 days prior written notice by agency or advertiser. Rate adjustments, if any, will be made upon confirmations or the change in frequency. No cancellations of written or verbal contracts are possible after the published closing date in this rate card. In the event a cancellation is received after the published closing dates, and no materials have been submitted, a net cancellation fee of $2,000 will be due and payable.