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At the Pool | Spa | Patio Show in Las Vegas, I was frequently asked about my marketing efforts. It seems that many of you remember me from my emails, blogs, Tweets and Facebook page.

I can't tell you howGREAT that is! In fact, I kept getting asked if I was the owner of the company. That brought a few wry glances because from Grant Moonie (my boss!).

Nope. Certainly not. But I put myself out there forpeople to relate to. To connect with. I have become the "face" of Liquid Pool Covers because I try to be personal in a world where everything has become corporate mumbo jumbo and sales directives.

Although Ialways try to be professional and to represent Flexible Solutions well, I also make it a point to "be real." I am not perfect. You are not perfect. The people buying and using my products are not perfect.

Ihave said before that shoppers are beginning to demand a viable alternative to "face-to-face" time in stores because much of their decision-making-process is now done online. By offering a personality online that shoppers can relate to, I have provided an alternative. And I am remembered for it.

Unfortunately, old habits die hard. A lotof business owners are stuck in the mind-set that if you release any
material to the public, it better be perfect!

Are you Paralyzed by Perfection?

If you want to know why my marketing is so effective, I can tell you in one simple statement (channeling Nike all the way)

I just did it.

You don't have to agonize over getting ever word just right, and every message absolutely perfect. You just need to make a connection.Create a relationship. People will want to work with you if they feel like they know the real you, not the corporate front. Just start putting yourself out there, and you will have more followers that you know what to do with before you know it.