Do you enjoy watching Disney movies? I do!
Aside from the pure enjoyment they bring me, I often find them very inspirational. There are some great sales tools you can find within Disney movies, not to mention life lessons!
Today I want to remind you of a little movie titled "The Little Mermaid." I'm sure you've seen it - and if you haven't GET TO IT!
I think one reason Disney movies tend to hold such powerful places in our hearts and memories is the use of music and song. That, in itself, is a lesson for you. Play music. Everyone loves music! It will put shoppers in a good mood and create happy memories of your store. I would even go so far as to suggest you play music from your childhood - who doesn't want to get a bit nostalgic and childlike when they are shopping for pool products!?
That is not my point for today, though, so let me go back a bit.
There is one song in particular I would like you to remember. In fact, I'll even jog your memory by providing you with a video: Poor Unfortunate Souls
Now that you remember the song, there is one line I would like to draw your attention to:
"You've got your looks, your pretty face. And don't underestimate the power of body language."
(That's my favorite part of the song, by the way. I talk about it often.)
There are two angles I want to look at.
1) Whether or not you belong on the cover of a magazine, "your looks" should signal to your customers that you are a professional, and you are there to help them, the pool unfortunate souls that they are. Your body language should confirm this.
If you (or anyone working with you) slouches around the store in ripped up jeans and a snarl on his / her face, not many customers are going to feel comfortable approaching him / her to ask questions.
On the other hand, if you (and everyone working with you) is nicely outfitted and beaming a welcoming smile, your customers are going to smile and be happy too. Especially when they are directed towards the product of their dreams by the happy, smiling staff member.
2) Don't underestimate the power of body language as radiated from your customer. I am reading a really great book right now, you might be interested in it: " The Ultimate Hot Tub & Pool Sales Book by Marco Longley. *" I'm not very far yet, but there is a great section right at the front about reading the signals your customers are giving you. If you miss them, you might miss your sale opportunity. For example (his example), if a client keeps going back to that same spa, running their hands in the water and sighing, chances are they really want that spa. That is body language for 'Sell to me NOW!"
Where do you get your inspiration from?
*I'm not endorsing or promoting this book, nor am I affiliated with Mr. Longley, I am simply reading and enjoying it!