As a manufacturer, we are many times faced with the challenge of explaining why our product cost more than some of our competitors. Even though I truly believe in the quality of our spa covers, I always dread this conversation. I think most consumers (myself included), look for the best bargain....It is not like I walk into a store saying "hey, where is your most expensive tv...I'll take it". We are born to bargain...in our personal lives as well as our professional ones. Unfortunately, in our quest to find the cheapest price, we also many times sacrifice quality. For example, let's talk shoes (I know, I know...I am a female...shoes are important). When I am buying a new pair of shoes, I know I want them to last more than a couple of years, so I go for quality. I could buy the cheaper shoes, but they may only last me a year or two at best. Why do that, when I can pay a little more and have them for several more years? I am not willing to compromise when it comes to my shoes.
So...the challenge....explaining the "shoe" philosophy to our customers. We (as in Blue Water Spa Covers) may not have the cheapest prices, but we do have great quality. Do you want your cover to last a couple of years or five or six? I like to think of us as a package deal...not only do you get a great product, but you get fantastic customer service...you become part of our family....it's like buying the shoes, and getting a matching handbag for free...or more simply put for the men....it's like buying that big screen tv and getting the universal remote for free.
In the long run, going for quality is the bargain. It may cost more upfront, but the product will last longer. Instead of buying two in five years and doubling your spending, you can purchase one good product that will last five years and keep some of that cash in your pocket.