According to my sources, today is National Nutty Fudge Day. Have you celebrated yet!?
Why, you ask? Why would anyone care to celebrate National Nutty Fudge Day? Well, aside from the license to eat as much fudge as you can stomach, a really great reason to celebrate might be to MAKE A WHOLE LOT OF SALES!
If you received a flyer in the mail advertising the "GRAND CELEBRATION of National Nutty Fudge Day," to be held at the Yard Care store a few blocks away where there would be season start-up specials and *gasp* FREE FUDGE between 12 - 1 PM, would you try to organize your schedule so that you could take a lunch break between 12 - 1 PM? I would! And I don't even really like fudge.
How much do you think it would cost them to bring in enough fudge to give small samples for an hour? A couple hundred dollars at the most? Would that be worth the traffic increase and great press for the store? Heck Yeah!
I bet if they called a radio station and told them about the free fudge the radio would be more than happy to report on site, which would bring in even more traffic and create even more buzz. That is a lot of potential excitement for a small fudge investment.
Now, you may be thinking "Why are you getting me pumped up about something that it is too late to take advantage of!?" Well, is it really too late?
Do you have Twitter? Do you have an employee with a vehicle and a charge account? Do you have a phone? What about a Facebook account? If you were to send out 1 Tweet an hour from now until 4 PM advertising a really exciting event involving chocolate on location, I bet you would have a few people keeping an eye on your Twitter account. From 4 PM until 5 PM, broadcast FREE FUDGE for 1 hour ONLY!
Have that vehicle endowed staff member drive out to a fudge shop or two to pick up a bunch of Fudge. Make sure you tell the fudge shop about your fun-day event and try to get a deal on the fudge in return for putting up a few flyers of theirs around the Fudge-Station. Also, leave some business cards at the Fudge Shop so that they can tell people about your soon-to-be-happening event.
Give the radio station a call and tell them about it. Even if it is too short notice to send out a whole crew, there is a good chance they will be willing to talk about it on the air. Publicize it on Facebook, create a marker-on-posterboard sign and have someone walk around the block with it. Give a few of your favorite clients a call and ask them to spread the news.
It may not bring in the traffic that a well planned event would, but I bet it would get noticed! Give it a try and let me know how it goes.
Alternatively, did you know that next Thursday is the anniversary of the FIRST EVER Frog Jumping contest? I bet you could have some fun with that. Perhaps partner with a local pet store? Have a great special on your critter skimmers and other frog friendly products? You have a whole week to plan something.
There are so many reasons that you can plan and execute an exciting event that will make your store THE place to be, buy and have fun!
Comments