Over the next 3 blogs I will provide you with a set of 3 showroom evaluation forms. The evaluation criteria on these forms includes items relevant to both the interior and exterior of your business; yourself or your staff, and will help you focus on identifying areas of strength and areas for improvement.

Evaluation process: 

Print the form and then go through them to evaluate your staff and the appearance of your business.

 This showroom evaluation is focused on the exterior area of your business. If you want to improve you must commit to being brutally honest in your evaluations! The best way to do this is to view your business through the eyes of the customer and what they see or encounter while visiting your store. You may want to engage an impartial family member or friend to help with the task as if they were a customer coming to your store for the first time.  Again, they must be brutally honest in their evaluation so that you will know where your strengths lie and what areas could use improving.  Every 2-3 months, re-evaluate your business to see how you’ve progressed and don’t be afraid to make changes!

 Each form has several blank rows for you to add your own items for evaluation that may be specific to your store. This form will help you evaluate the exterior of your business.


Please visit my website www.top10salesandconsulting.com to receive a copy of my free eBook on 'Overcoming Objections'.



Marco Longley

Sophisticated Selling Strategies...Simplified


Author of ‘The Ultimate Hot Tub and Pool $ales Book’

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Evaluating the Exterior Area of Your Business

Items to Evaluate
Needs Improvement
No Help Needed
To Do list
Adequate Parking




Address on Building




Street Signage




Business signage on building




No cigarette butts in sight of the entrance, no smoking in view of public




Parking lot clean




Parking strips clear




Landscape maintained




Adequate outside lighting




Uncluttered and clean entrances




Store hours posted, Illuminated OPEN sign displayed




Front visually appealing (clean, painted, professional)




Windows clean




Exterior Signage professionally made




Terms displayed on front door (cards accepted, financing etc.)




Window displays appealing from outside




Traffic and ease of getting into your parking lot




Proximity of your competition




Introduced yourself to nearby business that draws customers




Would you shop here?










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