At this time of the year when all the trade shows are heating up and we are trying to get our ducks in a row for next season why not consider starting a little "GREEN" movement of your own. Over the last couple of years I have been increasingly focused on "green" alternatives for our industry. Don't misunderstand, I am not a fanatic or someone that lives entirely green, actually quite the opposite. My initial motivation was to save money on the consumables that my family uses and as I have spent more and more time investigating all the choices of alternatives that are available the more I realized that this is NOT a fad, this has real value.It has reached a point that I made it a large part of my daily business thought. It seems everything I look at in a magazine I try and determine "is it green?". We, as an industry, have an opportunity to take the economic downswing and turn it into our advantage and what's more interesting is that the customer wants exactly that!Our customers come in all the time and request items that will save them money on the pool or spa maintenance and upkeep. Very often it is a question pertaining to Salt systems or solar heating, but I have had customers ask how far can they go to save the most money. When answering this question and explain to them that you can go as far as your budget will allow, some are amazed with the choices and some are amazed how much some of it costs up front, but either way they are amazed and want to talk about it. This year I will be pushing the "green" products more than ever and I think that anyone interested in getting a jump on the next season should do the same.I spend about 2 hours a night watching "Planet Green" , it is a television channel, just to get new ideas. I read about 5 trade magazines per week from all the industries, including ours, that in any way can increase my knowledge of "green" building techniques and of the related products in other industries. I have researched countless products from all types of industries on the Internet. This curiosity of mine has reached a bit of an obsession.