As many of you know, last week I was on a business trip in LAS VEGAS! The Pool | Spa | Patio Expo, of course.
I learned a lot, let me tell you. This is the 4th year in a row that I have been there for the show and it is always enlightening, so to speak.
(A little aside before I get started, I went to see the Cirque de Soleil production of Viva Elvis. FANTASTIC! You are reading the words of a BIG Elvis fan, in case you didn't know. Love him. The next time you are in Vegas, make a point to see this show, it is well worth it!)
If you are into selling or marketing of anything at all, Vegas is one of the most exciting training grounds you will ever experience. And I am NOT talking about attending a conference. I am talking about honest to goodness, hands-on experience.
I mean, think about it...is there anywhere else in the world that you can experience such an extreme variety of sales and marketing techniques? Every street corner there are hawkers selling everything from Frozen Ice Cream to Sex. (Shocking, right!?)
It is quite warm there still, so every time we walked across the hotel-to-hotel walkways there were 5ish people selling water bottles. Fantastic idea!
The restaurants all have gift shops attached, each block with have the best and the cheapest of every product you can imagine, there is a show for every age group, gender and humor category so far discovered. Talk about diversification!
One morning we had breakfast at a particularly Rockin' venue and a few hours later we saw our server out passing out free drink tickets in a Hotel about 3 blocks down.
Think about it:
how far would you be willing to market your business?
Would you think to go right into the HOME OF YOUR COMPETITOR?
Are you putting your business out there in a variety of medias, so that you can attract traffic from a variety of places / sources?
The next time your sales / marketing is waning, take a trip to Vegas. Bring a camera and a notebook and be prepared to think outside the box.
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btw..great pic :)