Do you ever read famous quotes? Some people just have a knack for saying things in a way that make sense and speak directly to you.
One of my favorite quotes of all time is from Socrates:
The greatest way to live with honor in this worldis to be who you pretend to be.
Isn't that fantastic?
I love it. I try my hardest to consider that quote whenever I am faced with a decision about my actions that I don't instantly know the answer to. I think to myself...would I want people to think that I act this way? If the answer is no, than why would I ever act that way!?
On the other hand, if I am trying to create a reputation for myself, I really should live up to my claims.This needs to apply to more than just my personal life. I try to conduct my business the very same way. Considering I do the marketing for our Liquid Pool Covers, I am VERY conscious of the claims that we make. I assure you, if we advertise it, it is true. We are what we pretend to be, so to speak.
Can you say the same for all the other products you sell? If you were to go through your inventory and look up all the claims that the various product labels makes, would you find support and evidence?
I hope so. Socrates was a pretty smart guy.
I'd be interested to hear your thoughts on this idea. How important is it to you that a product lives up to the writing on the bottle? Do you do any due diligence to ensure that what you see is really what you get? Do your customers ever ask questions? How do you ensure that you are running your business in an honorable manner?
I look forward to reading your feedback!
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