Rex Richard posted a blog post
A vanishing edge, also commonly referred to as an "infinity edge" or "negative edge," is a swimming pool design feature where one or more sides of the pool appear to merge with the horizon, creating an illusion that there's no boundary. While they…
Sep 13, 2023
Rex Richard posted a blog post
If you are a member of the "pool industry" community, you have found your home.
This is a network of pool builders, service professionals, retailers, and pool sales reps, for the purpose of openly sharing ideas, technology, and opportunities that…
Aug 10, 2023
Rex Richard posted blog posts
Aug 10, 2023

Professional Profile

Rex Richard, Creator
Pool Genius Network


Other Business Affiliations:

CEO, Peak Dynamics LLC -

Peak Dynamics LLC - Offers "Websites As A Service" (WaaS) - Innovative websites with sales funnel functionality, designed as lead capture tools for your business.

Peak Dynamics LLC provides, website design, SEO, SEM, SMM, hosting, and custom sales funnel management, specializing in WordPress, WordPress Multisites, and Magento development and support.

Noteworthy projects of Peak Dynamics LLC:

  • Pool Genius Network - The first and largest world wide community of pool builders, service professionals, and manufacturers.
  • Pool Nexus - A partnership with Mario Rossetti, creating a success management program and tools for the swimming pool industry.
  • PoolInfoSite - The worlds largest searchable directory of swimming pool businesses.  Join us! -
  • Revitly - Powerful and easy to use, reputation managemant and online review capture system.  
  • Pool Nexus- Business growth, innovation, marketing, sales, and systems growth and success program.  
  • PoolSites - Website hosting, creative design, powerful SEO optimization for the pool industry (these services have been broadened and improved since the inital concept was launched and now fall under the direct services of Peak Dynamics LLC.
  • Pool Genius Academy - The first and largest pool industry training platform with a focus on management, marketing, business systems, and creating successful pool business owners. (this program has been replaced with the Pool Nexus series of programs and tools launching September 2019)

Skills Include:

Accomplished "business builder" and business coach
Business executive
Entrepreneur (founded, built and sold 7 multimillion dollar companies, currently own 3 companies with a multitude of projects.)
Marketing Strategist
Web marketing expert
WordPress and Multisites master
Pool designer/contractor of exquisite aquatic projects

27 years pool design and construction, building over 5000 pools; founded and owned businesses in the fields of energy management, solar contracting, and water purification; 21 years internet marketing research and product development; 23 years business coaching and public speaking.

Specialties: Business success coaching, innovative web technology solutions, market capture strategies, advanced application of "social marketing", effective search engine optimization, creating efficient automated business systems, and facilitated brainstorm sessions for complex problem resolution.

Pool Industry Accomplishments:

Besides building successful pool construction, service, and retail businesses, Rex served:

NSPI/APSP - Builders Council, Chairman of Builders Council
NSPI/APSP - Liason to the Manufacturers Council
NSPI/APSP - Member of the Technical Writing Committee (responsible for ANSI and NSPI/APSP technical publications NSPI/APSP
Education Committee - responsible for the authoring and editing of the NSPI/APSP Builders Manual 2nd Edition - authored in it's entirety the Fountains and Water Features chapter.

Worked together with Ray Cronise revealing new information leading to further research on the safety of main drains and suction entrapment.

Worked as the National Project Manager for ELE Inc. providing oversight of the VGB National Training Program to Health Department and Code officials, a program created together with myself, Ray Cronise, and the NSPF, presented in cooperation with the NSPF and the CPSC to Health Departments in 26 cities accross America in one years time.

Have helped countless pool company business owners to grow their businesses and increase their free time, via my education and coaching programs and marketing technology developed by our team.


BA. Biblical Studies, Florida Bible College
MS Psychology, Miami Christian University
The Unofficial Pool Industry School Of Hard Knocks