Have you ever found yourself doing something you don't want to be doing? Or perhaps something you think / know you shouldn't be doing?
I'm not talking about robbing a bank, here. I'm talking about singing along to a song you don't like. Or laughing at a movie that makes you cringe. Or eating a burger so greasy you can imagine your heart valves clogging even as you chew it.
I have a very tight group of friends. We meet every Wednesday night to share some great food, wine and a lot of great stories. 6 out of 8 of us are school teachers. I am in the minority. As you can probably imagine, a lot of our stories tend revolve around the crazy things kids do.
Last week a topic of conversation was Rihanna's new song. It is not even appropriate to share the title with you, but you may have heard it. One of my friends was saying how devastating it is to hear teenage girls singing that song in the hallways. It is really not a song I would like my nieces to be listening to. But this morning, on my way to work, it played on the radio. Before I realized it I was singing along to lyrics I won't repeat. I hate that.
There is one part of the song that I will share with you: "I may be bad, but I'm perfectly good at it." Well, there is obviously a lot of truth to that sentence. She is so good that her music will get people to sing along against their better judgement.
As a marketer and salesperson, I see similar sentiments all over the market place. For some, it is more important to make a product sell, than to make a product GOOD. Who cares if its bad, as long as it is perfectly good at selling, right? Well, not in my world!
You may find yourself singing along to Lady Gaga, or watching the 14th SAW movie, or eating the triple-decker with bacon, extra cheese and an egg on top, but I am sure you don't want to find yourself selling products that are good at making claims but bad at backing them up.
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