I have recently been reading a lot about Tailgating – the age old tradition of hanging out in a parking lot, drinking, eating and having a gay old time. Generally enjoyed before and after a sporting event.
Tailgating is very popular, I hear, and I can completely understand why. The team spirit, the good friends and new friends, the food and beverages...a complete recipe for success!
It got me thinking: how can your average retailer capitalize on the Tailgating philosophy?
It actually wouldn't be very hard.
First, create a sporting event that will excite the masses. A Pool Noodle Jousting Tournament, for
example. Get a couple of bikes and helmets donated from your staff members, set up a fence, appoint a referee and set them loose!
Have a BBQ with proceeds going to a local charity, 50/50 draws for pool prizes, a school team selling
popcorn and hot chocolate and your local radio station to DJ the event. You can probably invite local businesses to pitch in with prizes and treats for the event.
Make sure everyone sets up their vehicles so that the true spirit of tailgating can be endorsed, with
the added benefit of creating a wind-shield for the festivities. Hand out 10% off cards and have specials on items that sell well in cooler weather. Have your staff all involved, casually talking up various products that you may have on display.
It would be a smash hit! I would go and I, regrettably, don't even own a pool!
I'm sure you can come up with more tailgating ideas, and when you have a parking lot party for your
store, I hope you share the results and the story with us!
Comments
What a creative idea! We have customer appreciation parties twice a year. Our customers really like being recognized. I will use some of your ideas next time around.