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If you are a member of the "pool industry" community, you have found your home.
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Also, as Rex recommended, you can submit your site to Alexa. If I understand it correctly, all the search engines pull data from Alexa to help build their Snipet.
For the most part, though, I figured out what the highest ranking keyword was that pertained to pool liners, typed that in, saw who ended up in the highest spots, and tried to imitate their keywords, description and titles. https://adwords.google.com/select/KeywordToolExternal is the place to go to see how keywords rank.
I believe (and I'm no expert) that the content of a website has more to do with how highly you rank in the search result.
James Kantorowicz said: