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Blogging Tips

Posted by Laurie Batter on November 14, 2008 at 10:19am in Business Growth, Expansion, and Current Opportunit
I myself have not yet blogged... maybe this is the beginning :) I know that Rex and Ray have some great knowledge about blogging, and will help guide those of us who decide to start a blog on best practices etc. Here's something that came over from Seth's Blog today (those of you who don't receive it, this is the blog from Seth Godin, marketing guru.The number one secret of the great blogsEvery one of them leads a tribe.Boingboing readers recognize each other at conferences. We use the same shorthand, we recognize the same memes. Huffingtonpost editors don't try to reach everyone. Instead, they are hosting a digital cocktail party for invited guests that have something in common. Garr Reynolds doesn't try to teach everyone about Powerpoint... instead, he leads a tribe of people committed to changing the way the world communicates in meetings.Go down the list. Hugh leads a tribe. Josh leads a tribe. So does Mitch. And Guy, who just wrote a book for his tribe too. It's not hard to find other examples for my thesis.In each case, the function of the blog is to be a standard bearer, the north star that tribe members can point to as a place to meet or for ideas to circle around. The blog isn't about the writer, it's about the readers.The key takeaway is this: once you realize that your job is to find and connect and lead a tribe, to give them something to talk about and a place to go, it's a lot easier to write a blog that works.

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Replies

  • David Penton March 17, 2011 at 9:07pm

    How about a list of great pool related blogs...

     

    http://www.watershapes.blogspot.com

     

    I've found great info here... would love to know other resources out there.

  • Monique Nelson March 15, 2011 at 12:11pm

    I love this discussion. I can honestly say that sharing information - as opposed to selling products - has brought me more loyal, long term customers over the past few years than I can count. When you offer value you are offering respect to your readers. When you are selling, you are just trying to get their money. No one likes that. 

     

    It may take longer to get a sale when you are taking time to build a relationship, but that sale will have a strong foundation and continue expanding. Also, when one reader sees value in your information, they are very likely to pass on that information and recommend you to others. When all you do is sell, you are not going to get recommended in the same light.

     

    Thanks for the great discussion! I know there are some great bloggers on the PGN...I always look forward to the sharing that happens here.

  • Laurie Batter November 14, 2008 at 1:39pm
    Thanks Rex! Great points. Laurie
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