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Kevin Humphreys said:
I love having a FB page and do see the benefits, last year at the Desert Pool and Spa Show in Phoenix is where I heard about doing this from Rex. I do however, need to figure out how to add a reviews tab to my page. I'm waiting for the heat to kick in here to really start using my page and get my name out there. I have one pictures section of some do's and dont's to try and help customers as well as pictures of some of my accounts and work I've done.
http://www.facebook.com/?ref=home#!/pages/Clear-Solutions-Pool-Serv...
Some great pointers here and seems over all it’s a good wayto go. I have just set up a page for our pool service company and I noticed onsome of the other members that have listed their FB account here that they havemanaged to ad a reviews tab to their page, can some one let me know how do youad the review tab as I cant seem to find it? And do you guys have a profile aswell as a page and promote the page over the profile?
Heres our business page we just set up. I got to get a facebook vanity url as this is too long.
http://www.facebook.com/pages/Pool-Star/162581860454239
Great info, James; thank you!
It looks like some of you guys really understand the power of this, and I just need to get better informed. My impression, especially given the stats that you present, James, is obviously wrong!
I'm off to Google to learn more........!
Here are some Facebook Demographics for 2010
Facebook is the #3 site visited by people over the age of 65
Of the 95 Million people who use Facebook in the US 60% of them are over the age of 24 and 37% over the age of 35
18 Million Users over the age of 45 in US
At least 31% of Facebook Users are Alumni
The average user becomes a fan of 2 pages a month
The average user has 180 friends
If you have someone become a fan of your business page 180 of their friends see it - Ahhhh!
It is FREE
If you have a mobile phone you can post in about 30 seconds
Using online (web or social) media in some fashion can be a powerful tool and best of all you can do many things for free. Just type in Facebook marketing into Gooogle and look for a video and watch a few. It will give you a great overview of the potential. With online marketing a multi-pronged approach is good.
Bare minimum, you should be listed on all search engnine business listings and local listings and any other free service - why not? Testimonials and reviews are a must for online. Ask your best customers. Say " Hey, if it's not too much trouble, I am looking to grow my business, would you mind commenting for me, I would much appreciate it" - Why wouldn't they if you have good relationships with some of your customers.
A side note:
You can also search business advertising on Facebook and type in your info and area (but don't buy) and see exactly how many users in your area will see your ad (these are paid per click). If you're in the middle of nowhere it may not be worth it. If your dense then why not give it a whirl? You can put a cap on what you want to spend.
You must have a personal page first then you can get a business page.
Thanks, Don! I see the opportunity for you to have a "sign up" sheet, maybe at the counter, where people can sign up on your page to get info on specials and such. That makes sense to me. That way they have allowed themselves onto your page and are looking for what you might help them with next or what bargain you have that they may need.
I'm trying not to appear too stupid (is it too late?!) on this, and I truly am trying to harness this wave to my advantage. I've just fought this part of it (don't even think about taking my computer away from me!) for so long, as it did always seem like more of a "gossip page" than a viable business tool, so I suppose I have some preconceived ideas about what it really is. Now that I am trying to utilize it, I seem to be stumped as to how I get in front of people (and avoid the chit-chat stuff I dread!).
I promise to keep an open mind and learn this. Thanks for the input!
Bruce,
Because the my business is on the retail of the industry i maintain the page around sales events, new products, and post any relevant information to my customers. As far as posting, i put up a short one or two sentence message that I try to make entertaining and relevant to my store and that will get potential customers and existing ones to view the page. What you should write about on your page is what you are passionate about.
It is no different than when you put a post here on the network. You write about what you know. Think of any time that you have taken 5 minutes to talk to your customers, to explain to them how to back wash their filter, how to test their water, or how a new product works. Write about those things, tie in any specials you may be having or projects you are working on.
Don't beat your head against the wall trying to write the great american novel. Just write what you think is important. Also don't think about the facebook that your kids use to "chit chat" about whos dating who, and gossiping about Justin Bieber. Facebook business pages can be very powerful communications and marketing tools. I would also suggest soliciting Monique Nelson's advice. She is a highly competent social media expert.
Bruce Wettstein said:
Good idea, David (I'm going to go see what you are doing on yours next!). Maybe I'll figure out how to make this work yet!
Here is ours:
http://www.facebook.com/pages/Pool-Services-Technologies-Inc-San-Di...How about some FB Page addresses so we can all look and see what others are doing and how they are doing it...
Mine is www.facebook.com/fluiddynamicspool
Like I said, I don't spend daily time on my page, but with more ideas, I may begin to devote more time to it.
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