As the sales and marketing manager for a pool industry manufacturer I am always on the lookout for trends in the marketplace. I am very interested to understand what makes you – the “Pool Guy”, the “Retail Store” the “Builder” – stand up and take notice.I assume (perhaps wrongly, but I assume nonetheless), that you are always on the lookout for products and services that can help you or your customers. But what do you really look for?Does sale pricing catch your attention?Is it Safety Data that means the most?Do dollar savings ring your bell?Perhaps it is a proven sales record with high ROIs?Does it matter if your Distributor carries it, or if Direct pricing is available?If it's GREEN, does a product or service win bonus points?What makes the difference in your decision to start with a new product line?I am VERY excited to hear your feedback on this question, and I want to thank you in advance for leaving your 2 cents!Monique Nelson

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  • Personally, I think customer satisfaction, and an innovative product's ability to please the client, are the main incentives for stretching out to acquire new offerings and practices. In our demographic, folks want to be the first on the block to implement exciting new, state of the art, next generation engineering, so they can brag about it to their friends at the tennis club and at cocktail parties. If it's a new product that can get the "WOW" effect from the consumer, we research it. If the quality rings through, we'll offer it.
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