Over the years I have owned many companies. I have found that it works well in some industries it works well and others it does not work at all. We have our pool company in 2 cities, in one it worked well with the ad we had another it did not work with the ad we had. I think in the phone book it mite be a "go big or go home" type of thing what do you think about it? How has it worked or not worked for you and tell me about your ad. 

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  • I am personally more attracted to a strong online presence and I couldn't tell you how long ago it was that I picked up a phonebook last. BUT. I am probably not your target demographic (no pool). Who are your primary customers? Where are they looking for information?

    If you are trying to attract retired homeowners, an ad in a phone book may be quite helpful. If your customer base is newly weds, chances are their first stop to find a pool service company or supplier will be Google (or perhaps Bing or Yahoo). 

    Is there a way you can get listed, without paying for an ad? Perhaps you can start there and see what the results are. The most important thing is to TRACK your results, so you have to make sure you ask everyone how they heard about you.

    On the other end of the spectrum, does your business show up in Google Places? Google+, YouTube, Facebook and LinkedIn are all free and all incredibly powerful ways of being found online. Even if you are not ready to commit to a social marketing campaign, having pages set up in those areas could go a long way to building up your business before you spend any of your hard earned dollars on a phone book. 

    Let us know what you decide, I'm interested!

    Monique Nelson

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