Those of you who do your own article writing and marketing for SEO may want to check out http://www.squidoo.com/. It allows you to make use of images by embedding them with links instead of merely using them as illustrations, as most sites do. I've provided an example of how this works in the link below. Squidoo has a helpful nine-minute video that will give you the basics once you start an account.
And no, I'm not an affiliate of Squidoo - just an SEO professional who wants to share something of interest with her colleagues. :)
Just a reminder: When you do use sites that don't allow link embedding with images, remember to use a caption that includes your keywords whenever possible. Since Google can't read images, it's the captions that tell it that you've included an image that's relevant to your content.
If anyone has questions, I'll be happy to help if I can. Have a great day!
http://www.squidoo.com/types-of-swimming-pool-equipment
Click on the photos of pool equipment in the article to see examples of linked images.
Replies
1. Google likes it.
2. Ability to embed links in images.
The first, of course, just can't be ignored, given that Google is 70-80% of the search engine market. There are still plenty of people doing searches on their computers. As the balance shifts and more people begin using their phones for searches, Squidoo may fall out of favor with Google. However, that's not the case right now.
The second item speaks to Squidoo's versatility in the world of article-writing and content production. If you've spent much time on that, you know that learning the ins and outs of article submission sites can be frustrating. Squidoo offers something other sites don't, and I value it for that reason. Having said that, Squidoo's capabilities by no means make it "the" SEO site - because there isn't one. Good SEO techniques require publication on a variety of sites; learning which one to use when is important to every campaign.
Thanks for your feedback! I hope everyone has a wonderful Thanksgiving holiday!
Rachaelle
I think I made almost the same comment over on LinkedIn, but thanks for raising awareness! I personally love the versatility of Squidoo and I think it presents and opportunity to relay the "same ol'" information in a new and fun layout! Great advice on the Photo captions, as well. That is an aspect a lot of people don't know about!
For anyone who hasn't seen my Lenses yet, you can check them out here:
http://www.squidoo.com/liquidsolarpoolcovers
http://www.squidoo.com/ecosavr-has-had-a-makeover-
Rex, I never considered your perspective about the mobile phones though. Probably because I still don't surf on my phone yet (I know, I am behind the times!!!). I actually Googled the issue and I didn't find out much about fixing the problem but, ironically, there are quite a few Lenses about IPads and IPhones!
I am sure that is a very valid issue, but on the other side of the argument, Google loves Squidoo because of the page rank and the consistently updated content. It can generate a lot of views for your company / products / service.
Rex Richard said:
I cannot speak for everyone, as I use a Droid phone, and do not have access to a Blackberry or iphone. I was easily able to navigate Rachaelle's test link, click on the photos to enlarge them, and was equally able to click on them to the associated link.
I have not used Squidoo before, but I would infer that if Squidoo is not keeping up with the technology, then the technology is keeping up with them.
Thanks for the SEO post Rachaelle
Rex Richard said: