A customer the other day reminded me of something important, personalize your business. Unfortunately a large number of American citizens today believe that if you own a business you should provide non paying services on demand to them and that you already have enough money, you don't need anymore. But yet they will buy on the internet and in catalogs and not local because they get a cheap price. This only happens when they don't need services.This customer requested warranty work for their heater the Thursday before Easter. They did not purchase the heater or pool from us nor are they on our maintenance service. As I would like to have them as a customer I worked the manufacturer warranty call into our schedule for the next week in a spot I reserve for MY loyal customers and proceeded to engage her in conversation hoping to be able to present our services for her. As I explained to her the privledges and benefits my customers enjoy she commented that she wished we had built her pool and she may call us sometime for maintenance service if her present service company did not do a good job this year. Then she concludes, "but he does this as a living to feed his family."I bit my lip, held my temper (as I do have one - all those that know me quit laughing) and kindly told her that we did this to feed 10 families. I did not tell her that this individual followed my trucks for 2 weeks the previous year collecting my customers address' and then wrote to all of them telling them information that was not true. And that he lied about his experience and was unprofessional in the way he conducted his business. Nor that he adds chemicals to the pool while smoking a cigarette and cannot figure out how to backwash a cartridge filter and has to call me to ask. Or that her neighbor tried to hire me to teach this imbecile how to operate a pool (they couldn't afford that call).What I should have told her was how our HARD our employees work to make a living and support their families, myself included. I have the best employees and I do not like calling them that because we all work together to make this company what it is. This is a message all of us as owners need to remember and let the public know.My web page WILL have employee photo's and if they will allow with their families. This is not my company but OUR company as they make sacrifices as well for this company. WE work together to provide THEM with outstanding customer service. This is what an American business (shh...we call it capitalism) is all about. Working hard to take your knowledge, teach and engage others to help more customers and somewhere get money for it to pay taxes.This customer called Pentair and filed a complaint because we could not get to her house that day or the next. Go figure....she still owes me a trip charge from LAST year's warranty service request.