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I tried to pull together some of the high points they have covered and I have researched to understand this subject better myself. If you want to get a basic primer as to how the internet sites can fit together for you for your marketing program, I think this article will hopefully help you. It is a challenge for me to understand how the new technology really works! I hope I was able to pull together some of this information in a simple way that will help others who get as confused as I do with the changes and the breathtaking speed with which this new technology inundates us!

There is also a discussion in the article of the new Pool Info program Rex has now established. I'm impressed with how he was able to pull together all the threads of the new methods of marketing online and promote them in a unified way to actually sell to the public. There is some exciting stuff happening in cyberspace, for sure! I want to thank Rex, Brett and Mario for the work they are doing to help our industry take advantage of the new marketing opportunities to promote our industry positively using the web.

It certainly helps for oldtimers like me to have some professional guides along the way who understand this new wave thoroughly and are willing and able to share it with others. Hats off, guys!