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I'll bump this so I can read it LOL.
Customer calls for a pool the first thing I want to know is if he has any idea at all on costs or what his budget is. If he is thinking 50k tops he isn't looking at concrete. I have had very wealthy people start describing pools to me and within minutes I had to enlighten him that we were into about 100k worth of equipment to run this monster. I often see a builder end up charging maybe double because the owner after the fact starts realizing there is a lot of deck work and landscaping that need to be considered also and the builder will usually get that.