Zodiac Pool Care just released their 2011 LAAP policy. This got me to thinking about how the LAAP and MAP programs designed by manufacturers to help protect the industry from internet retailers is a double edged sword. Though (legitimate) e-commerce sites adhere to these policies, the policies themselves prevent brick and mortar retailers from making a decent profit off of these items.
I would like to hear everyone elses thoughts. Do you think that LAAP and MAP pricing is helping or hindering brick and mortar retailers, and why?