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If you are a member of the "pool industry" community, you have found your home.
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Cort
http://cortspools.com/
By "homes" they mean addresses. They normally include a lot of apartments and condos and lots of houses that don't have pools.
I did a ValuPak type mailing years ago and got nothing. I did much better by taking a booth at a local home show.
I also offered discounts to my service customers for referrals.