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In every facet of life we deal with a form of competition. From the time we are born we compete for attention, athletic supremacy, promotions, raises, bigger houses, nicer cars, for bigger and better stuff. Competition is everywhere and is part of ou

One of the lessons that is repeatedly emphasized by all of the Sales trainers and Marketing masters out there is the importance of personalizing your business.

As the world started to convert more and more time to online interactions 2 things happened

My daughter started school this week. Instead of providing her lunch money to buy food from the cafeteria, my wife and I agreed it would be healthy for us to pack her lunch. Yesterday I packed a turkey sandwich for her, some stringed cheese, and a fl

We appreciate the industry members who emailed us some comments and questions regarding gray (or grey) mottling discoloration in plaster swimming pools. This is written to provide further details and clarification.

Gray ghost, shadowing, hydration, a

In Kim’s blog post on plaster mottling, Mitch Brooks, the Executive Director of the National Plasterers Council, made the comment “We solve issues...not point fingers which is what you guys love to do!” For those of you who have been on the short end

By now, your store is set up to capitalize on all sorts of Niche Products, right? Green products, new products, safety products...you've got it covered!

There is one final niche that I am going to talk about that you may not have considered marketing

Have you ever noticed that, when you are watching television, you quite often really despise commercial
breaks? Have you ever noticed that, some days, the commercials actually seem to call out your name and get you really excited?

This is my experience

In my last post, I talked about focusing on Green products and capitalizing on their “hot” reputation.

When you think of the pool industry in the media right now, what is the first thing that you can think ofthat is being talked about?

For me, it is wi

You may not keep up on Paris Hilton's daily life, but I would be astonished if there is a single person left in North America who does not know who she is. She has made the term “hot,” hot.

I would like to discuss “Niche” marketing with you. Paris Hil

Gray (or grey) mottling discoloration which occasionally occurs in plaster swimming pools may also occasionally occur on other cement flatwork, including things like driveways and sidewalks. According to the American Concrete Institute and the Portla

As discussed in our previous write-up (#1), NPC representatives Greg Garrett and Randy Dukes (incorrectly) claim that improper chemistry startups or aggressive water causes gray (or grey) mottling discolorations in new white plaster swimming pools. W

Gray mottling discolorations occasionally occur in new white plaster swimming pools, and cause of this plaster defect is being incorrectly assigned.

Gray (also spelled “grey”) or darkened blotchy discoloration of cement flatwork is known to be caused

This article was originally posted in the September 15, 2010 issue of Pool and Spa News.

The Authors are Jeff Lloyd, Vice President of research & Development at Nisus Corporation and Mark Manning Technical Manager for US Borax / Rio Trinto Minerals.

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