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The Journal of the Swimming Pool and Spa Industry is coming back! JSPSI, a peer-reviewed technical journal, began in 1995 as a subscription-supported print-based publication. It contained articles at a technical…
All pool plaster finishes should last 20 years or more. However, some last only 5 to 7 years, and some less than a year before the plaster surface deteriorates, discolors, and looks terrible.
Why the difference? Very often, plaster…
For 50 years, the pool industry has considered pool water within an LSI of -0.3 and +0.5 to be acceptable and balanced. But recently, and without providing any supporting science or research, the NPC is trying to convince the industry that any…
There are two important issues involved when trying to achieve quality colored pool plaster that will remain durable, attractive, and the proper shade for many years.
The first issue is to utilize superior workmanship practices to achieve…
The Art of Good Pool Plaster Color
An attractive plaster color (other than white) is often preferred by pool owners. However, it is very difficult for plasterers to produce a uniform and consistent color. The reality is…
Using the Langelier Saturation Index as a guide for maintaining proper pool water balance and to protect pool plaster has become a mainstay in our industry, and we believe, for good reason.
We at onBalance have conducted several LSI…
I have a real old Aqua Genie skimmer with a control valve.
My issue is there is no plumbing schematics detailing how to connect the feed inside the skimmer through the control assembly and into the bottom of the hopper. If anyone knows…
Orenda Technologies has recently unveiled a new start-up program that prevents the formation of plaster dust by adding calcium (calcium chloride) to low calcium tap water while filling brand-new plaster pools. We have received communications…
Replies
Monique is doing this very thing now. In fact she has set up several locations including "Squidoo" blogs, (a free blogging service with good search engine value), Facebook, (these guys are the real thing and we will see Facebook go far, the PGN, and I am sure several other locations. She then Tweets messages and sends "followers" to the sites to see what's happening. At the site, there is the article Tweeted, and more info about her products and links to find her.
This creates a multi layered and interlinked marketing strategy that is very effective. On the PGN there are two players I know who are doing this masterfully. One is Monique, and that is why I asked her to represent the PGN in this area, and the other is Michelle Forchetti. Both of these gals are very helpful, and totally "get it". Watch for their names in "lights" some day!
The best way to target customers as opposed to businesses is to set up "alerts". You can do this with programs like TweetLater, or Splitweet. This way you can keep an eye on what people are talking about, and whenever your area of expertise is mentioned, you can send them a message.
For example, I have an alert for whenever "pool cover" is mentioned. Then, whenever anyone Tweets about "pool covers" I find out about it and send them my 2 cents on whatever they are discussing.
If you want to learn more about how to do this, just send me a message and I can walk to you through it!
I'm sure your Twittering will pay off, and I wish you the best of luck!
@MoniqueNelson
@PoolGeniusNet
Luke Norris said:
@MoniqueNelson